--- title: 7 Great Tips to Marketing in a Social Networking Age description: BCN Services is working to develop both sales and service content that is easily accessed and available to fit today’s appetite for bite-sized content.  --- [![BCN Services](https://info.bcnservices.com/hs-fs/hubfs/raw_assets/public/BCN_Services_August2020/images/bcn-logo_blue_low-res_281-300x173.jpg?width=1200&height=200&name=bcn-logo_blue_low-res_281-300x173.jpg "BCN Services")](https://www.bcnservices.com/) - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 [Search](https://info.bcnservices.com/?s=) # [BCN Services Blog](https://info.bcnservices.com) You are here: [Home](https://www.bcnservices.com) / [BCN Services Blog](https://info.bcnservices.com) / 7 Great Tips to Marketing in a Social Networking Age ## [7 Great Tips to Marketing in a Social Networking Age](https://info.bcnservices.com/7-great-tips-marketing-social-networking-age) July 8, 2013 The world we live in is constantly changing, and how people access information is changing even faster. People now access information on computers, tablets and phones in bite-sized chunks. And businesses need to develop content with these new media preferences and consumption platforms in mind. Here are seven tips to creating this type of content: 1. **Simple.** Using big words and unintelligible acronyms only confuses people, so don’t try to be too clever and leave your audience behind. One-syllable words can be much more effective than those of three or four. 2. **Headlines.** Seconds count when reaching people on the Web, so grab attention—with the headline to ensure readers will want to view or read the rest. Google searches bring up the headline and then the description, so don’t neglect the description either. This also applies to videos, images, and tweets. 3. **Structure.** Use short paragraphs of two to three sentences and subtitles to draw readers in—avoid walls of text. Keep it “snack size” and use bullet points and lists. 4. **Conversational.** Writing, as well as society, is moving from formal to informal. Write the way you speak-conversational writing is seen as authentic and real. 5. **Stories.** Telling a story touches readers’ emotions and remember that a story in the introduction can be very effective. 6. **Multi-media.** Because everyone has different media preferences, create your content and develop it into a variety of media. You can repurpose an article into a video, slide presentation, podcast, transcript, or info graphic. This will help you reach a wider audience. 7. **Responsive.** Make your content adaptable to the different screen sizes for computers, tablets, and phones. Use templates that “respond” so people can easily view or read your content no matter the device. BCN Services is working to develop both sales and service content that is easily accessed and available to fit today’s appetite for bite sized content.  Hopefully, you can apply some or all of these tips to improve your company’s marketing efforts.  If we can help, [contact us here.](https://www.bcnservices.com/contact-us/) [![Which Outsourcing Solution is Right for You? ](https://no-cache.hubspot.com/cta/default/8089973/e32951cb-eb8a-4a7f-a7f9-3f3f0d5ac5e3.png)](https://cta-redirect.hubspot.com/cta/redirect/8089973/e32951cb-eb8a-4a7f-a7f9-3f3f0d5ac5e3) ##### Share this entry - Share on Facebook Share on Facebook - Share on Twitter Share on Twitter - Share on WhatsApp Share on WhatsApp - Share on Pinterest Share on Pinterest - Share on Linkedin Share on Linkedin - Share on Tumblr Share on Tumblr - Share on Vk Share on Vk - Share on Reddit Share on Reddit - [Share by Mail](mailto:?subject=7%20Great%20Tips%20to%20Marketing%20in%20a%20Social%20Networking%20Age&body=https://info.bcnservices.com/7-great-tips-marketing-social-networking-age) Share by Mail ### Recent Posts - [![Navigating the Pregnant Workers Fairness Act](https://info.bcnservices.com/hs-fs/hubfs/PWFA%20Blog%20Image.png?quality=high&width=725&name=PWFA%20Blog%20Image.png) **Navigating the Pregnant Workers Fairness Act May 24, 2023 - 08:45**](https://info.bcnservices.com/pregnant-workers-fairness-act) - [![Minimum Wage Changes — What's Happening and What's Coming](https://info.bcnservices.com/hs-fs/hubfs/Minimum%20Wage%20Increase.png?quality=high&width=725&name=Minimum%20Wage%20Increase.png) **Minimum Wage Changes — What's Happening and What's Coming May 22, 2023 - 09:00**](https://info.bcnservices.com/minimum-wage-changes-whats-happening-and-whats-coming) - [![Inherited IRA Rules Altered by the SECURE Act](https://info.bcnservices.com/hs-fs/hubfs/IRA-%20Blog%20Image.png?width=725&name=IRA-%20Blog%20Image.png) **Inherited IRA Rules Altered by the SECURE Act May 12, 2023 - 08:30**](https://info.bcnservices.com/inherited-ira-rules-altered-by-the-secure-act) - [![Making a List of Company Values for Employees](https://info.bcnservices.com/hs-fs/hubfs/BLOG%20POST%20IMAGES%20BCN%20(24).png?quality=high&width=725&name=BLOG%20POST%20IMAGES%20BCN%20(24).png) **Making a List of Company Values for Employees April 19, 2023 - 08:42**](https://info.bcnservices.com/making-a-list-of-company-values-for-employees) - [![Top Employee Benefits Trends](https://info.bcnservices.com/hs-fs/hubfs/BLOG%20POST%20IMAGES%20BCN%20(21).png?quality=high&width=725&name=BLOG%20POST%20IMAGES%20BCN%20(21).png) **Top Employee Benefits Trends April 4, 2023 - 10:09**](https://info.bcnservices.com/top-employee-benefits-trends) ### Categories - [Employment Law & Compliance](https://info.bcnservices.com/tag/employment-law-compliance) - [Managing People](https://info.bcnservices.com/tag/managing-people) - [HR Policies](https://info.bcnservices.com/tag/hr-policies) - [Risk, Safety & Security](https://info.bcnservices.com/tag/risk-safety-security) - [Employment Trends](https://info.bcnservices.com/tag/employment-trends) - [Employee Benefits](https://info.bcnservices.com/tag/employee-benefits) - [Recruiting & Retention](https://info.bcnservices.com/tag/recruiting-retention) - [Compensation & Payroll](https://info.bcnservices.com/tag/compensation-payroll) ### Subscribe Here! 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